After a whirlwind couple of months, our Fringe team are finally hanging up their hi-vis’. Rather than bore you with the nitty gritty, we thought we’d keep things short, share a few impressive stats and let the pictures do the talking…

Edinburgh’s population was boosted by approximately one million visitors during August, with our posters and flyers reaching audiences across more than 250 outlets, helping contribute to a whopping 2.8 million show tickets sold. Our street team clocked up over 1,000 hours handing out marketing materials across some of the Fringe’s busiest areas. And they weren’t just handing out your typical flyers - they had an array of goodies to give away, including stickers, fans and holographic tote bags.

Our design team spent hundreds of hours creating posters, flyers and digital assets for Fringe shows, including bespoke campaigns for our ten 2026 bursary winners. The design process for shows like Oops involved experimenting with a range of techniques and materials, including a 3D logo and an innovative marketing concept that broke the fourth wall.

We printed and delivered more than 1.5 million units of print - that’s over 2,000 boxes. To say we’re feeling jacked after the summer would be an understatement. Meanwhile, 85,100 flyers passed through our indoor display racks and our free 247 Fringe magazine reached 90,000 readers, with 10,000 copies distributed each week throughout the festival.

And it wasn’t just the festival sites getting in on the action. Did you know we have the largest network of year-round poster sites in Edinburgh, giving Fringe clients the chance to build buzz with locals before the festival even began.
So, that’s a wrap on another Fringe. Until next year… when we do it all again!